Webit Question – I need to answer this very important question.  So which is the better, a website or a blog?  Not always the simple answer.

Some websites do amazing and make lots of money but most do not.  In the past the big companies would spend a small fortune to be on top.  Websites and blogs were pretty much separate entities but now recent changes in search engine marketing has changed all that and has forced us all to adapt or die on the vine.

The rules to SEO change very fast. In the last few months the playing field has been drastically leveled.  The search engines to let the real content shine are filtering out Lot’s of garbage.  The little guy finally has a major chance and big dollar SEO can no longer buy out the search positions. 

You might have heard people complaining about Google over this issue.  Many websites came to a screeching halt.  Google has very intelligent algorithms now that knows when you’re trying to overdo the SEO with no real value otherwise. 

Google loves real content.  Period.  Content that helps and/or improves people and the planet we live on.  If your part of that, then Google still supports you. 

If on the other hand your a money site with a thousand keywords and back links, selling money and or affiliate products, with no apparent content value, well…just don’t expect much support from the big guy on that one anymore, no matter how much you spend.

Soooooo my answer is.  BLOG. 

Blog’s are much better than websites. At least as far as the search engines are concerned but don’t throw away your websites any time soon.  We are just going to alter the way we do things a bit and how we publish to them, that’s all.

So here’s the adaptation:

Websites and blogs are both very important and have their place but we will treat them slightly different these days.

1. You want a highly targeted domain name for your blog.  Something easy to remember and a name that says it all about your niche or topic. Outrageous also works. 

2. You use your research from Wordtracker to create the names of your websites.  The twist?  Use the long tail keywords you got from Wordtracker as extensions from your main Blog’s Domain Name rather than buying separate names for all of your websites, as I have always done in the past.

Example: 

Main Blog: http://webitgeek.com/

Extension Website: http://webitgeek.com/Software_Center/ 

(I realize this example is not a long tail search phrase, but it’s the best working example I had at hand)

This slight adaptation will save you a fortune in domain name cost.  We use one main domain for everything and add highly targeted long tail keywords as extensions to the blog, thereby creating a website from a simple name extension.  The long tails should all relate to the main blog’s niche in some way and be search engine friendly phrases.

If you have a different niche topic you would buy a different domain name and repeat the whole process again keeping as targeted to your main niche as possible with your website extensions. 

Why do it this way? 

* Consider it as work around to the old fashioned website that is having a hard time getting seen.  

* Your blog provides the content rich media that drives the search engines, that drives the traffic, to your websites. 

* Your main blog content can speak about your extensions (websites) to help promote and drive traffic.

* The extension phrases are highly targeted search phrases, stuff people are looking to learn more about or buy and will get far more traffic from the search engines when hooked up to your blog rather than as a conventional stand alone website.

* You never have to fight for a good name again. A name extension is always available for you to use at any time. No one can own the search phrase.

* It’s easier this way and you save tons of money and make more money at the same time.

* This is practically free organic SEO.  The cost of a domain name and a hosting account and a few cheap software tools to put it all together and you can do well. 

Internet is quiet and serene for me. That’s my main reason why I love to Webit.  I will show you what works for me in hopes that you can gain in your own process.

More to come…

If you haven’t done so already, go see Webit Video Lesson #2 - How To Choose A Highly Targeted Domain Name

Happy Web-IT,

Tom Jones